Val becomes the friendliest face of Valoriza

Valoriza presents its new mascot, which will reinforce its new corporate identity and represent the company's values

Madrid, July 4th.

Valoriza Servicios Medioambientales reinforces its new corporate identity by presenting Val, a new mascot that will represent the company's values.

From now on, Val will play a very relevant role in issues such as environmental education, Corporate Social Responsibility or ESG criteria, showing the friendlier side of the company.

In this way, it will become a fantastic tool for the municipalities in which Valoriza provides its different services. For example, The Val Game has already been developed, with which children can learn civic and sustainable behaviors.

Val is going to become a very important member of the staff, offering a friendlier image and helping to reach all kinds of audiences with a closer and more pleasant perception, making society in general more interested in a key sector for its proper development.