CENTS4PACK
Engaging citizens
Reward system for the correct recycling
Place
España
Project start year
2024
#economia circular #tratamiento de residuos
The challenge
Involving young people and with them their family
Engaging citizens in recycling is essential to achieve a sustainable future. Encouraging the correct recycling of all types of waste, promoting the circular economy, especially from an early age, is always one of the goals of environmental services companies. Likewise, encouraging the active participation of the community in waste management by involving young people and with them their family and social environment is a challenge for these companies.
The solution
Recysmart technology is key
The resource consists of implementing a reward system for the correct recycling of plastic containers, bricks, cans and glass, with the aim of boosting participation, promoting the circular economy and advertising local businesses. Recysmart technology is key in this process to characterise recycled materials and reward citizens for their participation.
Functioning
User ID: Citizens log in with the App or RFID card to identify themselves and start the recycling process.
Characterisation: They put their containers one by one into the correct container and RecySmart characterises the material in real time.
Reward/Refund: The citizen will receive the corresponding recycling points to exchange for rewards or refund of deposit.
Data submission: All data (user ID + recycled packaging) is sent to our platform for processing and analysis.
Benefits
Improvement of waste quality.
Reduction of improprieties.
Increasing recycling rates.
Reduction of packaging in the residual fraction.
With the development of this project, VSM will not only be able to contribute to the improvement of the environment and the promotion of sustainability, but also strengthen its image as a company committed to social welfare.